WakeUp is an organization that believes in decentralization as a technological and social paradigm and in empowering people to gain their sovereignty in all their digital interactions by removing unnecessary intermediaries and barriers.

We believe in the web3 ethos, that started with Bitcoin, continued by Ethereum and then by many other blockchains.

We’ve seen blockchain technology thrive, first with cryptocurrencies and as a store of value, then with the democratization of access to financial services with DeFi, and last year (2021) with the technology that will define property rights for the upcoming era: NFT (non-fungible tokens).

Due to the permissionless and composability features offered by web3, we can all build and add new Lego bricks to a single collaborative construction. For instance, this year, more and more Lego bricks will be added on top of the NFT base blocks that were set up last year.

We are sure that NFTs are not just pfp (profile pictures) or beautiful jpegs. NFTs are as simple and as complex to define who is the owner of a specific asset in the entire universe, both physical and digital (aka “metaverse”). Whether it’s digital artwork, a metaverse land, a video game or a physical world asset; in a decentralized, intermediary-less, trustless, and open way.

In WakeUp we are building products and solutions that add more utility to the NFTs, enhance the NFT experience for users, and lower the complexity for NFT dapps devs, protocols, services, games, collections, among others. And we are doing this by working side by side with them all, staying focused on their real needs.

NFT adoption growth will be immense in the upcoming years, and the infrastructure is still not ready to bring the next level of NFTs & platforms to life. We aim to support that growth, but we also want to be part of this innovation.